Post by ShapanMBV on Nov 9, 2023 5:09:32 GMT 1
All this in the face of continuous and increasingly aggressive growth in eCommerce where margins are constantly decreasing and the average spend on digital media is constantly growing slowly. For this reason, activities that obsessively focus on the customer experience such as inbound marketing are the only ones to have unprecedented success. The rise of new economies and new markets, combined with the spread of the Internet and mobile technologies, has caused a turning point in the global scenario. Customers have changed their skin faster and faster, evolving into an updated version.
More demanding and extremely difficult to please; brands, as a result, were forced to reevaluate their vision and adapt their strategy to the new buyer persona. In our own small way we operate in a relational economy, in which web designs and development service a buyer's spending is guided by the relationship they have with a brand. Today, people want to be recognized by their favorite brands, whether it's personalized recommendations or exclusive benefits. How can your eCommerce business build and maintain a large-scale customer relationship? How can your eCommerce site stand out and manage to retain a growing number of customers? Inbound marketing is one of the fundamental responses of the new digital era.
Here are the main themes that will be analyzed within the content: Inbound marketing, definition and advantages The types of inbound marketing Pre-transactional conversions Why use inbound marketing for your eCommerce site? Strategic inbound marketing plan 1. Main objectives of the inbound marketing plan 2. Competitive benchmarking 3. Positioning 4. Buyer persona 5. Customer journey 6. Outline your marketing triggers 7. Website and SEO opportunities 8. Blog: content and conversion strategy 9. Landing pages and calls to action optimize conversions. Premium content to gain trust 11. Lead nurturing between email and workflow.
More demanding and extremely difficult to please; brands, as a result, were forced to reevaluate their vision and adapt their strategy to the new buyer persona. In our own small way we operate in a relational economy, in which web designs and development service a buyer's spending is guided by the relationship they have with a brand. Today, people want to be recognized by their favorite brands, whether it's personalized recommendations or exclusive benefits. How can your eCommerce business build and maintain a large-scale customer relationship? How can your eCommerce site stand out and manage to retain a growing number of customers? Inbound marketing is one of the fundamental responses of the new digital era.
Here are the main themes that will be analyzed within the content: Inbound marketing, definition and advantages The types of inbound marketing Pre-transactional conversions Why use inbound marketing for your eCommerce site? Strategic inbound marketing plan 1. Main objectives of the inbound marketing plan 2. Competitive benchmarking 3. Positioning 4. Buyer persona 5. Customer journey 6. Outline your marketing triggers 7. Website and SEO opportunities 8. Blog: content and conversion strategy 9. Landing pages and calls to action optimize conversions. Premium content to gain trust 11. Lead nurturing between email and workflow.